Elevate your mental game to achieve



What Dr. Bruce Pinel has to offer

With over 20 years of mental performance consulting in sport, injury management, health & wellness, and business, Bruce is a renowned and highly sought-after consultant!  See here how Bruce can help you achieve your performance goals today!

Mental Performance for Hockey Webinar Series

Self-paced and supported by activity worksheets, these Series are designed to help you elevate your mental game and achieve performance excellence!

Mental Performance for Injury Management Series

Managing an injury can be a challenge and this self-paced Series & workbook are designed to help you build resiliency and achieve sustainable and positive outcomes!

1-on-1 Counselling

Book an on-line appointment now and get started with counselling in a safe and confidential way for your Performance, Health, or Wellness needs.

Book an Appointment
Workplace Health, Wellness & Performance Solutions

Create tailored health & wellness resources that can be integrated seamlessly into your organization's culture in practical and sustainable ways that complement the performance priorities of your business.

Learn More

Check out the range of presentations and media to find topics that spark your interest and let's see what we can do together.

View Media
Keynote Speaking & Presentations

Consistently recognized as a leading mental performance consultant for sport, injury rehabilitation, health & wellness, and organizational performance

Past Keynote

Use mental performance to manage injury and optimize

Health & Wellness


About Bruce.

Over 20 years of experience in Performance – Health – Wellness for sport, rehabilitation, and leadership & programming for businesses / organizations

  • R.C.C. – Registered Clinical Counsellor – BC Association of Clinical Counsellors
  • Ph.D., Sport Psychology – University of Otago, NZ
  • MA., Sport Psychology – University of Alberta, Canada
  • B.A. (Honours), Kinesiology – University of Victoria, Canada
  • Professional Member – Canadian Sport Psychology Association (CSPA)
  • Mental Health First Aid – Provider – Canadian Mental Health Commission

Although I live in beautiful Victoria, British Columbia, my footprint for work is world-wide for clients, events, and conferences.

Mental Performance Testimonials

"I was fortunate to work with Dr. Pinel for a number of years while on the Canadian national swim team and had very positive experiences with him..." read more
Olympic SILVER & BRONZE Medallist, Realtor
"Six months before the Olympic Games I faced a crippling back injury and was uncertain about my future in sport. I spiralled into a despondent and hopeless state..." read more
Olympic GOLD Medallist, Executive Business Coach, Author: The Responsibility Ethic
"I owe a lot of my success in my rugby career to Bruce. Always professional in everything he does, he helped me realize my potential as an athlete, leader, and person..." read more
Rugby Player, Pan American Games GOLD Medallist
"I worked with Dr. Bruce for 10 years and after four Paralympics for sailing my biggest takeaway was that it wasn’t the physically strongest that medalled..." read more
Paralympic Sailing
"I worked with Bruce from 2011 through 2016 as a member of the Canadian Men’s Olympic Field Hockey Team..." read more
Canadian Olympic Field Hockey Player & Intensive Care Doctor
"Bruce has been fundamental in creating and enhancing the mental performance culture within our athletes and staff..." read more
Field Hockey Canada Men’s Olympic Team Head Coach
"In 2016 as Head Coach of Team BC hockey, I was grateful to have Bruce be part of our team. Bruce went above and beyond in his role with the team..." read more
Team BC U18 Female Hockey Head Coach & Canadian Coast Guard, Officer In Charge - Inshore Rescue Boat Program
"Bruce Pinel has been a highly valued resource working with all the players in our program. Bruce addresses that key area of performance that is often neglected" read more
Program Director – Spectrum Hockey Skills Academy, Victoria Royals Major Midget League

Featured Clients

Search Results Web result with site links British Columbia Investment Management Corporation
Hockey Canada
Vancouver Canucks
Rugby Canada
Rowing Canada

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